The second white paper in Oliver Wight's seven-paper series, Deploying Strategy with Integrated Business Planning, highlights the role of the first step in the Integrated Business Planning (IBP) cycle, the Portfolio Review.
There is far less certainty in the development and commercialization of new products and services than there is in the selling of existing ones. Without a Portfolio Review, companies can become distracted through the course of the year because business leaders allocate time and resources to deal with near-term issues in delivering products and services. Consequently, they do not invest enough time and effort in filling the funnel of future new product or innovation opportunities.
This white paper explains how a robust Portfolio Review is vital in ensuring business leaders have options in what is often the most uncertain aspect of business planning.
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