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Realising the Full Potential of Demand Planning - Part 1

In this two-part series, we explore how the longer-term demand plan should play a more prominent role in businesses. This first part will deal with the key elements in setting up the demand planning and forecasting process, and the second part, will explore what are the key behavioural elements, i.e. what do we do with the process and the outcomes when we get them.

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