Making the Case: The ROI of Demand Management

This white paper shows how to evaluate and communicate the value of improving the credibility of the demand plan. Several templates are included to help in quantifying and documenting the return on investment. In the authors’ experiences, more trusted demand plans can have a significant return on investment. It starts by raising the expectations of the demand planning process. As the implications of demand plan accuracy become clear, the story begins to unfold on the potential return on investment from making improvements.