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Integrated Product Portfolio and Project Management: The art of new product demand planning

To ensure companies achieve the greatest value from their IBP process, the Product Management Review must be effectively integrated with the Demand Review. This, in turn, requires a disciplined Product Portfolio and Project Management planning process that includes the creation of a New Product Master Plan. In this new White Paper, Oliver Wight’s Timm Reiher and Jerry Shanahan outline key concepts behind Product Portfolio and Project Management as part of an IBP process.


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