Paperback: 272 pages
Publisher: J Ross Publishing

Trust the Plan: Demand Management for Business Leaders (Hardback)

This title is also available as an e-book

Trust is what separates companies with exceptional planning processes from those that are regularly frustrated by their planning processes. Business leaders can't simply put their heads down and focus on only on their own departments, they must trust and work with cross-functional counterparts to synchronize plans.

Weaving in an intricate case study throughout, Trust the Plan shows executives how to develop and lead Demand Management processes that are trustworthy and will enable business objectives to be achieved. Topics include the rationale for trustworthy planning; the difference between goals and plans; roles and responsibilities; and best practice characteristics of processes, performance measures, and individual capabilities.

Key Features:

•    Shows why cross-functional planning is an executive responsibility and a critical enabler for achieving business objectives in today' s post-pandemic supply and demand world

•    Thoroughly explains Demand Management and the commercial roles and responsibilities that are essential to its successful implementation

•    Shares approaches and best practices for making plans relevant and trustworthy for different business stakeholders

•    Addresses the necessary resource capabilities (people and tools) needed for building next-level Demand Management capabilities

•    WAV offers numerous whitepapers to enhance the adoption of world-class Demand Management best practices--available from the Web Added Value Download Resource Center at

About the Author:

Greg Spira is an expert in Demand Management and Integrated Business Planning (IBP / S&OP). Greg works with companies to implement lasting change at all levels and across functions by building organizational capability and developing high-performing teams. Greg has written and co-authored many white papers on Demand Management and is an instructor of the Oliver Wight Demand Management course.

Greg has particularly deep experience with consumer-packaged goods, having helped many large food companies improve their planning processes. He has supported companies in a wide range of other industries including: packaging, chemicals, healthcare, and fashion.  Some of his clients include: Johnson & Johnson, Kraft Heinz, Campbell’s, Diageo, Ascend Materials, Valent BioSciences, TreeHouse Foods, WestRock, Becton Dickinson, Krispy Kreme, and Premier Nutrition.

Prior to working with Oliver Wight, Greg held several roles at Mondelez International, one of the world’s largest snacking companies. Mondelez successfully entrenched Integrated Business Planning within the business culture, with significant benefits in problem prevention and cross-functional collaboration.

At BlackBerry, Greg was Director, Demand Management where he led a global team responsible for planning smartphone sales. Greg also held roles as a Controller and Information Technology Manager with a mid-sized retail fixture company. Greg received his MBA and CPA, CMA from McMaster University where he has since been a sessional lecturer.

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