Consumer Packaged Goods (CPG)

As private label sees unprecedented growth, there is an exciting opportunity for manufacturers to take advantage of major retailers’ promotional activities and steady customer demand. At the same time, CPG companies that manufacture branded goods need to tackle fierce competition, increased manufacturing complexity, greater demand on the sales teams and the need for faster product innovation cycles.

Integrated Business Planning allows CPG companies to fully integrate business processes over a longer planning horizon. Organizations can better manage product portfolios, optimize the demand plan, supply chain processes and break down traditional functional silos.

Oliver Wight has worked with some of the world’s leading CPG companies: adidas Group, Avon Cosmetics, Cadbury Schweppes, Campbell Soup, Diageo Brands, General Mills, Haagen Daz, Heinz, Mars, Nampak, Nestle, Oriflame, Revlon, R J Reynolds, and QFC.