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NEW - Integrated Business Planning for Commercial

A two-day course for the commercial team to fuel and drive business growth.

 

Overview
Commercial teams are constantly being challenged. Consumers are more demanding, customers are increasingly less loyal and new segments are ever evolving. Organisations need to get fit for the future through embracing the latest advances in processes and technology, or they risk falling behind their competitors. In this uncertain world it is vital for commercial teams to anticipate change early, understand the implications for their business and make timely decisions to ensure the business is kept on track.

This workshop is therefore designed to show commercial teams how to

  • Anticipate where your plans will take you

  • Make choices on how to address challenges and proactively manage change to take the most effective decisions

  • Understand the need for alignment across key stakeholders and the importance of ensuring all functions are geared up to support delivering future business excellence

 

Please note this course is part of a series of IBP courses run across five days which includes;


What you'll learn
Over two days you will learn the following;

  • A comprehensive overview of IBP 

  • What it takes to implement IBP successfully and the huge benefits 

  • Understand key elements of market segmentation and customer collaboration with a focus on situational analysis to understand what is ongoing in the market place

  • How the commercial team, through effective IBP, can identify potential impacts in the Sales & Marketing plans

  • How to manage the marketing mix across portfolio, price, place, promotion and people in an integrated and structured process to ensure all functions in the business are aligned and organised to deliver your business growth objectives


Who is it for?
All players engaged in delivering the sales and marketing strategy including Marketing & Sales Directors/Managers, Commercial and Brand Managers as well as Analysts and Finance/Demand Managers and Planners.

 

For further information download the course overview here.

Telephone: 61 (0)3 9596 5830

Discounts:

  • 2 places - 10% off
  • 4 places - 20% off
  • 5 places or more - 25%
  • * Early bird - 10% 

Places - any people from the same company attending any workshop in the series
*An additional discount over and above the discounts for multiple places
*The early bird offer is available for all Melbourne IBP workshops until
15th January 2020.

Please note that for courses in Australia prices include GST

Registration Booking Form

* Required Field

Course Details

Please select your chosen date for course duration and price.

Course Dates(s):*

25 February 2020 - 26 February 2020

Melbourne

21 April 2020 - 22 April 2020

Singapore

24 June 2020 - 25 June 2020

Auckland

18 August 2020 - 19 August 2020

Shenzhen

25 August 2020 - 26 August 2020

Sydney

Course Duration:

Course Fee:

Delegate(s)*

Total Cost

Total

Total Including Tax (GST %)

Your Details

Fill in the form to register and we will contact you

Discount Codes

Please insert your discount code here.
Discount codes will be applied when we confirm your registration.

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