Document Download

Please enter your email address to download the document - once you’ve submitted this you will be able to download any documents from the website in this session.

Not downloaded documents before? Please click here

Document Download

To gain access to our Oliver Wight literature library, please register your request by completing this online form with your Company contact details (not private emails). On submitting this form, you will receive a confirmation email. There will be a waiting period while your request for access is processed. This may take up to 48 hours (longer periods may apply for weekends and public holidays). After this time, you will receive an email from Oliver Wight Asia Pacific confirming your download access to our literature library. You will then be able to sign in and download Oliver Wight literature by clicking the button below for Registered Users.

*Denotes required field

Privacy Policy Registered Users
click here to sign in and download

Registration Submitted

Your application for the Oliver Wight literature library has been received, as soon as we confirm your application you will receive an email from Oliver Wight Asia Pacific allowing download access.

Please note: This can take up to 48 hours (longer periods may apply during weekends and public holidays).

Download Access Awaiting Approval

Please note: This can take up to 48 hours (longer periods may apply during weekends and public holidays).

Integrated Business Planning for Commercial

A two-day course for the commercial team to fuel and drive business growth.


Commercial teams are constantly being challenged. Consumers are more demanding, customers are increasingly less loyal and new segments are ever evolving. Organisations need to get fit for the future through embracing the latest advances in processes and technology, or they risk falling behind their competitors. In this uncertain world it is vital for commercial teams to anticipate change early, understand the implications for their business and make timely decisions to ensure the business is kept on track.

This two-day course is therefore designed to show commercial teams how to:

  • Anticipate where your plans will take you

  • Make choices on how to address challenges and proactively manage change to take the most effective decisions

  • Understand the need for alignment across key stakeholders and the importance of ensuring all functions are geared up to support delivering future business excellence


Please note this course is part of a series of IBP courses which includes;

What you'll learn
Over two full days you will learn the following;

  • A comprehensive overview of IBP 

  • What it takes to implement IBP successfully and the huge benefits 

  • Understand key elements of market segmentation and customer collaboration with a focus on situational analysis to understand what is ongoing in the market place

  • How the commercial team, through effective IBP, can identify potential impacts in the Sales & Marketing plans

  • How to manage the marketing mix across portfolio, price, place, promotion and people in an integrated and structured process to ensure all functions in the business are aligned and organised to deliver your business growth objectives

Who is it for?
All players engaged in delivering the sales and marketing strategy including Marketing & Sales Directors/Managers, Commercial and Brand Managers as well as Analysts and Finance/Demand Managers and Planners.

Cost & time:
Cost: $2,850 AUD

Please note that for registrants in Australia GST will be added to the course prices listed above.

For further information download the course overview here.

Telephone: 61 (0)3 9596 5830

Registration Booking Form

* Required Field

Course Details

Please select your chosen date for course duration and price.

Course Dates(s):*

04 May 2021 - 05 May 2021


10 August 2021 - 11 August 2021


Course Duration:

Course Fee:


Total Cost


Total Including Tax (GST %)

Your Details

Fill in the form to register and we will contact you

Discount Codes

Please insert your discount code here.
Discount codes will be applied when we confirm your registration.

Add me to your mailing list

Back to Courses and Workshops