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Integrated Business Planning in Developing Markets

Integrated Business Planning in Developing Markets

Integrated Business Planning in Developing Markets
(PDF Document (2.11MB))

White Paper

Integrated Business Planning is fast becoming the management process of choice in successful businesses. However, business leaders in developing markets often question the suitability of the process for volatile, rapidly changing or high growth environments. The concern is that for a business to implement a formal process to plan and execute beyond the immediate horizon - often for 24-months or more - a certain level of stability is first required.

In this white paper Oliver White associate Monte Martiz explains that while volatility exists in all environments, it is typically more pronounced in emerging markets. How a business deals with volatility, compared to its competitors, will fundamentally impact how it functions in its environment and the success it gains as a result. To do this a strategic response must be created and adopted as part of a company’s business model. Ultimately this paper highlights how Integrated Business Planning (IBP) can be successfully applied to any environment.

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