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Want to Execute Your Strategy and Improve Financial Performance? Focus on Demand Management

Want to Execute Your Strategy and Improve Financial Performance? Focus on Demand Management

Want to Execute Your Strategy and Improve Financial Performance? Focus on Demand Management
(PDF Document (1.54MB))

White Paper

This white paper tells the story of two companies - one that links Demand Management to strategy via its Integrated Business Process, and one that does not.  In particular, the paper looks at the contrasting financial performance of both companies as well as differences in culture and quality of work life.

The white paper describes three key areas that require competence in linking demand management to strategy:
1. develop a continuous communication culture
2. drive decisions to the right level, and
3. tell the story quickly

It also shows how the structure of the Demand Review changes when companies link strategy to Demand Management. 

Download

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